| Speaker: | Noel Studti |
| Topic: | The Five New Ways of Selling and How They Relate to Conventional Wisdom on Sales and Sales Management |
| Date/Time: | Tue 4 Feb 2025, 8:00–10:00 AM |
| Location: | WeWork Martin Place, Level 15, 225 George Street, Sydney NSW 2000 |
About This Event
This early-morning session with guest speaker Noel Studti dives into how selling has changed, and what that means for founders and sales leaders who grew up on more traditional playbooks. Rather than focusing only on tactics, Noel will explore five new ways of selling that reflect how buyers actually want to engage today.
We will contrast these new approaches with conventional wisdom on sales and sales management, looking at where the old advice still holds true—and where it actively works against you. Expect a practical, founder-focused conversation with plenty of time for questions and discussion.
What You'll Learn
- The Five New Ways of Selling: A simple, practical framework for how modern sales conversations are evolving
- Old vs New: Where conventional sales wisdom still works, and where it needs to be updated or retired
- Sales Management Implications: How these new approaches change what you expect from sales managers and team leads
- Founders in the Sales Process: How founders can show up differently in key deals without becoming a bottleneck
- Playbook Adjustments: Small, concrete changes you can make to your sales process over the next 90 days
- Coaching Conversations: Questions you can use to coach salespeople around these new ways of selling
About the Speaker
Noel Studti is a veteran sales leader and advisor with more than four decades of experience building high-performance sales organisations. He began his career at IBM, progressing through senior sales and management roles before leading enterprise sales teams at Siemens and later serving as Chief Sales and Marketing Officer at Neotel. As founder of Stratham Bryce International, Noel has helped companies across industries transform their sales culture through structured processes, behavioural change, and customer-centric strategies. Known for his practical, experience-driven approach, he is a respected thought leader in modern selling and a sought-after speaker on the future of sales effectiveness.
Who Should Attend
This event is ideal for founders who are:
- Leading a small sales team and feeling that traditional sales advice no longer fits
- Responsible for both sales strategy and sales management in a 20–200 person company
- Curious about how buyer expectations are changing and what that means for their team
- Looking for practical ideas to refresh their sales playbook without rebuilding everything from scratch
Event Schedule
- 8:00 AM - 8:15 AM: Arrival, coffee, and introductions
- 8:15 AM - 9:00 AM: Talk: the five new ways of selling vs conventional wisdom
- 9:00 AM - 9:45 AM: Group discussion, examples, and Q&A
- 9:45 AM - 10:00 AM: Wrap-up and next steps
Venue
WeWork Martin Place is located in the heart of Sydney's CBD, easily accessible by public transport. The space features modern meeting facilities and a professional atmosphere perfect for our community gatherings.
Address: Level 15, 225 George Street, Sydney NSW 2000