| Speaker: | Noel Studti |
| Topic: | The Three New Ways of Selling and How They Relate to Conventional Wisdom on Sales and Sales Management |
| Date/Time: | Tue 18 Mar 2025, 8:00–10:00 AM |
| Location: | Cliftons Margaret St, Level 13, 60 Margaret Street, Sydney NSW 2000 |
About This Free Event
This early-morning session with guest speaker Noel Studti dives into how selling has changed, and what that means for founders/owners and sales leaders who grew up on more traditional playbooks. Rather than focusing only on tactics, Noel will explore three new ways of selling that reflect how buyers actually want to engage today.
We will contrast these new approaches with conventional wisdom on sales and sales management, looking at where the old advice still holds true—and where it actively works against you. Expect a practical, founder-focused conversation with plenty of time for questions and discussion.
What You'll Learn
- The Three New Ways of Selling: A simple, practical framework for how modern sales conversations are evolving
- Old vs New: Where conventional sales wisdom still works, and where it needs to be updated or retired
- Sales Management Implications: How these new approaches change what you expect from sales managers and team leads
- Founders/owners in the Sales Process: How founders/owners can show up differently in key deals without becoming a bottleneck
- Playbook Adjustments: Small, concrete changes you can make to your sales process over the next 90 days
- Coaching Conversations: Questions you can use to coach salespeople around these new ways of selling
- AI and the Future of Selling: How AI is transforming sales, what the future holds, and what this means for business owners
About the Speaker
Noel Studti is a veteran sales leader and advisor with more than four decades of experience building high-performance sales organisations. He began his career at IBM, progressing through senior sales and management roles before leading enterprise sales teams at Siemens and later serving as Chief Sales and Marketing Officer at Neotel. As founder of Stratham Bryce International, Noel has helped companies across industries transform their sales culture through structured processes, behavioural change, and customer-centric strategies. Known for his practical, experience-driven approach, he is a respected thought leader in modern selling and a sought-after speaker on the future of sales effectiveness.
About Your Host
Hernus Carelsen is a serial entrepreneur with over 30 years of experience building and scaling businesses. He has co-founded and led multiple successful companies including Innogence (120 employees in 7 years, 7th fastest startup in AFR Fast Starters list, acquired by NTT Data after featuring in AFR/BRW Fast 100), Bluleader (100+ employees, sold to DXC), and most recently HR Crowd (40 employees in two years, 16th fastest startup in AFR Fast Starters list).
As a Professional EOS Implementer and business coach, Hernus has worked with numerous mid-stage companies navigating the challenges of scaling from 20 to 200 employees. His expertise lies in engineering profitability and growth through organisational design, incentive structures, culture building and execution discipline—helping founders/owners get what they want and helping employees to think like owners.
Hernus started Strategic Founders as a Sydney community where founders/owners of companies with 20–200 employees gather 9 times a year to share insights, inspiration, and strategies for navigating the unique challenges of mid-stage growth. All events are free to attend—no fees, no sales pitches.
Who Should Attend
This event is ideal for founders/owners who are:
- Leading a small sales team and feeling that traditional sales advice no longer fits
- Responsible for both sales strategy and sales management in a 20–200 person company
- Curious about how buyer expectations are changing and what that means for their team
- Looking for practical ideas to refresh their sales playbook without rebuilding everything from scratch
Event Schedule
- 8:00 AM - 8:15 AM: Arrival, coffee, and introductions
- 8:15 AM - 9:00 AM: Talk: the three new ways of selling vs conventional wisdom
- 9:00 AM - 9:45 AM: Group discussion, examples, and Q&A
- 9:45 AM - 10:00 AM: Wrap-up and next steps
Venue
Cliftons Margaret St provides a professional, modern environment in the heart of Sydney's CBD, perfect for our early-morning founder sessions.
Address: Level 13, 60 Margaret Street, Sydney, NSW, 2000
Getting There: Wynyard Station is a 5-minute walk. Martin Place Station is a 7-minute walk. Paid parking available nearby.